Palmetto Fortis, an organization supporting schools, faced growth challenges with outdated marketing tools. Meagan, their Marketing Director, switched to ActiveCampaign for streamlined marketing. The transition was smooth, leading to time savings and efficiency gains. ActiveCampaign's automation empowered their lean team, boosting engagement and tripling conference leads. Integration with Salesforce improved segmentation and messaging, resulting in higher engagement rates. Their success metrics include increased open and click rates, a significant sales boost, showcasing ActiveCampaign's scalability and efficiency in the education sector. Palmetto Fortis' story highlights ActiveCampaign's role in transforming them into a data-driven, customer-focused organization committed to educational excellence.