Qualitative research questions help you understand consumer sentiment. They're strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, "The value of qualitative research is that it gives a voice to the lived experience."

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Digital Research Intelligence.