Buyer intent data identifies which businesses are actively researching you or the industry field that you work in. The triggers are like a signal, telling you when these prospects are looking for businesses like yours.

The buyer intent data determines a purchase intent signal from the activity the person is conducting online. In the simplest terms, it's everything that a prospect does long before they visit your site and submit their details. The 'hints and clues' that they leave behind are what we call buyer intent. Learn more from this article.