Over 93% of consumers take online reviews into account when making a purchasing decision. And 60% of consumers look at online reviews every single week. That means that reviews, whether they are positive or negative, have a big impact on a business's sales. But with so many review sites now available, it's almost impossible for a business to have a presence on every single one. Instead, they should focus on one or two review sites that are the right fit for them.
And to help brands out, here are 5 of our favourites.