I talked with Sorge about this event. Once he decided what badge he was going to help his customers earn, it took a couple of days of work to organize the most successful single-day Foursquare-based restaurant event. This past Friday, more than 231 people had checked-in to AJ Bombers' "I'm On A Boat!" Badge party . The event resulted in the single best day of sales ever for the restaurant, and Sorge said he even had to turn away customers because he didn't have the room to accommodate everyone.