Automated bidding strategies can also be tricky for B2B advertisers to use effectively because Google's algorithms require a lot of conversion data to properly optimize a campaign (at least 20 per month). Due to the nature of the product/service, many B2B campaigns struggle to reach that number of monthly conversions, making fully automated bid strategies a challenge.
Fortunately, there are a few creative ways to "feed" Google's algorithm with valuable conversion data to improve the effectiveness of your automated strategies.