Building trust across your go-to-market team isn't just a strategy. It's the backbone of your success.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Megan Klingaman, Director of GTM & ABM at Gravity Global. With extensive experience leading GTM efforts both at the agency and client level, Megan talks about aligning cross-functional teams, activating multi-channel campaigns, and earning trust to drive real business outcomes.
You'll learn:
How to create alignment between sales and marketing teams through effective trust-building strategies
The importance of tying go-to-market actions back to business goals
Real-world examples of leading go-to-market efforts