Your marketing is the fuel that keeps your business going. It draws in new customers and boosts your revenue. But for your marketing to make an impact, you need to know who you're targeting.

Knowing your audience is crucial for obtaining the best results from your campaigns. That's why it's so important to gather data about your potential customers. But gathering customer data manually can be difficult and time-consuming.

That's why there's customer relationship management (CRM). CRM is an excellent way to learn about your audience, and CRM integrations are what make it so effective.