Navigating the intricacies of paid, earned, shared, and owned PESO media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue can be daunting. In this recap of Social Pulse: B2B Edition, powered by Agorapulse, guest Jack Richards, a renowned leader in global marketing integration, is currently steering strategies. At Onclusive, Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural