Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling. He shares and reveals how, despite technology moving so quickly, there are certain tools that are essential in his MarTech stack and how leaders can up their employee engagement despite the state of the world.

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Lastly, Adam offers some of his best tips to fellow marketing leaders who may be needing to gain buy-in from leadership to launch a program of their own.

Hot Topics of this Episode Include:
- The top tools in Adam's MarTech stack that have been essential to his success as a marketing leader (Yes –Oktopost is one of them!)
- How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization's bottom line in both revenue and headcount
- Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going