With consumers spending an increasingly large amount of time on their mobiles during the pandemic, this has shone a spotlight on emerging partnership opportunities like mobile apps. Savvy marketers are wising up to the potential of in-app monetisation and mobile advertising will take centre stage in the new year as the lucrative channel continues to drive additional revenue for brands. Tom Dowdeswell, Solutions Architect at Impact , shares his insights on how brands can get much more value from their mobile apps and how advertisers can effectively leverage emerging channels like mobile apps across a growing spectrum of partnership types.
Mobile Marketing: What are the trends you've seen in mobile app usage and advertising this past year?...