On this episode of The Marketer's Journey, I interview Amy Holtzman, SVP of Marketing at AlphaSense. On today's episode we chat about the important role of demand generation and how it builds an earned platform for other forms of marketing. We also discuss Amy's career journey and hiring strategies to build out her team at AlphaSense; and how you know both when you need to bring subject matter experts onto your team and when you need to reinvent yourself as a marketer.