Sweet and scary truths about Halloween shopping habits
Sweet and scary truths about Halloween shopping habits

n the United States, Halloween is a special day of activities like trick-or-treating, carving of jack-o-lanterns, watching scary movies, dressing up in costumes, and hosting house parties. We recently surveyed 512 customers across the United States to understand their views on everything from how they like to interact with retailers to their Halloween shopping trends. According to the National Retail Federation, an estimated $10.14 billion will be spent on Halloween trends and merchandise this year. We took a closer look at the Halloween trends for costumes, candy, and décor.

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