Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.

In this episode we discuss:

How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively

Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience

Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more

How he wrote his latest book in 5 days using AI (ChatGPT)

Creating brand experiences to effectively engage with Generation Alpha