Brian Dean of Backlinko has inspired an entire generation of online marketers.
His method, "The Skyscraper Technique" has been shared widely over the last 10 years, and has single-handedly influenced how many of us approach the work.

The idea is that we look at all of the search results, create something 100x better than everyone else, and get more links.
But did we misunderstand what the endgame was?