Back in the day, to rank high on SERPs (search engine result pages), marketers used to stuff their content with as many keywords as possible so Google would think they were smart and knowledgeable on a specific topic. Good idea, right?

Well, things have changed. Drastically.

Keywords are still a big part of the SEO puzzle but there's much, much more to making your mark and soaring to new SERP. This is because Google (and other search engines, like Bing and Baidu) are constantly improving their algorithms.

Using related terms to your keywords, you can signal that you're an expert. Keep reading to learn about how to use latent semantic indexing (LSI) to your advantage.