Pablo Picasso famously said: "Good artists copy; great artists steal."

In all areas of life, success is relative but builds on learning from others in your field. It's not enough to try and imitate the best-in-class; you actually need to find out what makes them great and emulate this in your own work.

In the digital space, relative success goes hand-in-hand with competitive benchmarking.

With benchmarking tools and digital intelligence you get the data you need to compare your performance accurately against the industry leaders or companies similar to your own. In the end, you'll be able to identify successful elements of their strategy and implement them yourself.

Let's dive into the benefits of benchmarking and how it can elevate your business from just an average competitor to an industry trailblazer.