True Confessions - How I Weaponized Social Media Against a Brand
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Karl Helfner Karl Helfner
True Confessions - How I Weaponized Social Media Against a Brand

For many years, I traveled internationally about 250 days a year, living out of various suitcases. My luggage was central to my universe. When your itinerary makes many stops to different cities and countries, the return trip home without your favorite luggage by your side can be a living hell. That's exactly what happened to me and I used social media as a weapon when I went to war against one of my favorite brands. Here's my story.

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