Defining ROI (and what's different about ROI for events) | Cvent Blog
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Madison Howard Madison Howard
1 min read
Defining ROI (and what's different about ROI for events) | Cvent Blog

Event ROI is one of the hottest buzzwords in the industry. But it means something different for every meetings and events planner. At its essence, it's all about proving the success of your event, which can seem daunting. From figuring out what success looks like to what data to use, there are endless directions you could go in. But, proving the ROI of your event is important. It shows event impact and can help you improve.

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