Why It's Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke)
Associated with
Jon Miller Jon Miller
Monica Behncke Monica Behncke
Posted Sep 22, 2023
Why It's Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke)

Monica Behncke, Chief Growth Officer at Iron Horse, provides her thoughts on why setting and defending budgets is such a hard process for CMOs and what you can do about it.