We've all been there. In that situation where you find yourself asking over and over again, How did I end up here? Maybe it's a social event where you're under-dressed. Or a job interview where you feel completely unprepared. Regardless, you're probably kicking yourself for not preparing for the situation.

But that's exactly what you'll do next time. You'll ask yourself the right questions, do research on who you're meeting with, and get a lay of the land before rushing in.

The point I'm trying to make: You've done situational analysis before without realizing.

But, that's just in everyday life. What happens when you try to apply situational audience analysis to improve your performance in the digital world?

In this case, you need to analyze your audience and understand what to expect from them in different situations. Where do you start? You can investigate the factors that impact a customer's state of mind. Depending on the circumstances that lead a visitor to your content, their knowledge, their level of attention, and their ability to process information varies.

At the end of the day, you need a complete understanding of your audience in every potential situation.