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CMO Alliance / Podcast Episodes
CMO Convo | The role of data in eCommerce | Mike Shapaker
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Will Whitham Will Whitham
Mike Shapaker Mike Shapaker
Posted May 4, 2022 • 2 min read
CMO Convo | The role of data in eCommerce | Mike Shapaker
CMO Alliance CMO Alliance
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We're joined by Mike Shapaker, CMO of ChannelAdvisor, to share the secret weapon to eCommerce success: how you collect, analyze and utilize your data.

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