Planning a social media marketing strategy may sound overwhelming.  But when you break it down into five easy steps, it's doable and even enjoyable. (Really!) Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? A social media strategy refers to a brand's overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of