Perpetual: My Take on theSkimm's acquisition
Perpetual: My Take on theSkimm's acquisition

Why theSkimm Mattered In 2012, theSkimm launched with a simple yet powerful idea: making news digestible for young millennial women. Founders Danielle Weisberg and Carly Zakin, both former NBC News producers, struck what seemed like gold almost immediately.Within their first year, they landed a spot on the Today Show. By September 2014, Reese Witherspoon was...

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