Customer experience and engagement have a tremendous impact on a company's financial outlook, making these factors front of mind for companies across every industry. Yet customer lifecycle management encompasses more than money.

This process can generate and sustain goodwill and loyalty, help grow a business's customer base, increase acquisition and retention, and more.

At Smartsheet ENGAGE'18, presenters from Marketo, SAP Ariba, and CAVU Aerospace shared insights into how they use Smartsheet for customer-centric operations to support customer success initiatives. Here's how they collaborated with and provided real-time visibility to their customers, leading to refined workflows and improved customer experiences.