On this episode of The Marketer's Journey, I interview Brian Kardon, CMO at InVision. A big part of Brian's strategy is building an enterprise sales channel, and this remains top of mind as he leads his team. Brian is an accomplished marketer who has held senior marketing roles at companies such as Fuze and Forrester. At InVision, he leads sales and marketing, with an understanding that they need to be integrated to be successful. On today's episode, we discuss how to leverage product led growth to build a successful enterprise strategy, lining up customers who are ready to advocate for you.