Raushida Vasaiwala is the General Manager, APAC at the Creative Automation company Celtra. She started her career in the creative and art industry and shortly after switched to digital marketing and ad tech, building meaningful connections between consumers and brands. She has spent the last 10 years working across geographies, brands, and technology providers to create winning formulas to bring data, media, and creatives for better consumer experiences. Raushida is passionate about art and science coming together with technology as a backbone. Raushida is a change agent who anticipates the market and helps guide business stakeholders accordingly. Prior to Celtra, Raushida worked with a location Intelligence Platform managing Southeast Asia sales.