For more than a decade, the percentage of all websites that run WordPress has been growing steadily. Now that rocket may be running out of fuel.

For years, the case for building a website on WordPress has been based largely on the idea that everyone else was using it – and more all the time – so it must be a good choice. Could that aura of inevitability now be fading?

For perspective, WordPress is still a giant in the world of web content management, with even the negative reports about its market share putting that share at about 43%. The WordPress.com and WordPress.org websites also remain giant traffic magnets.