Brands and retailers often struggle to meet the demands of the modern consumer. The buyer's journey has become unpredictable and nonlinear because consumers have endless options at their fingertips, and they're in complete control.

Capturing consumers' attention - and loyalty - requires an engaging, seamless experience that stands out among the competition.

If brands and retailers want to win on the digital shelf, they need to merge their digital and physical experiences with an omnichannel strategy.