Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!