Your content is embedded into your customer experience. When done well, content acts "always in service to the customer" while it simultaneously works in service to our brand, our perspective, and our point of view. That's according to Ann Handley ... The world's first Chief Content Officer Author of the WSJ bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Co-author of the bestselling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business A LinkedIn Influencer (their definition, not hers) A prolific Twitter user as both @AnnHandley and @MarketingProfs (my judgment, not hers) A person whose work has very much informed and inspired my own In this podcast conversation, we talk content marketing, email newsletters, customer experience, and more. Before recording, Ann shared her view of the resurgence of one-to-one email and direct customer relationships. In addition to being a writer, speaker, and CCO at MarketingProfs, Ann also runs her own email newsletter Total ANNARCHY. She wanted something that was completely her own again – and that personal connection with her subscribers. That theme comes through in the episode. I hope you enjoy it!   "The ...