As a small business owner, you've put a lot of hard work and grit into marketing your business. You've created a beautiful website, you post on social media at a steady cadence, and you're building your email subscriber list. But the heavy lifting doesn't end there. Bringing in new leads will be one of the biggest challenges you'll face as a business owner. Landing pages-when set up and deployed the right way-can shoulder much of that work for you.