The video explains how to find affiliate marketing creatives that are proven to work using Google Facebook Ad Library. It suggests searching for ads relevant to your niche, finding ads with blue ticks (indicating they have been running for at least a month), and modeling after the ad copy, images, and videos that are engaging. The video discusses how to apply this strategy for various niches and emphasizes the importance of translation to interest. Overall, the video provides a useful guide for finding successful affiliate marketing creatives.