Let's be honest - when it comes to digital transformation, I'm almost certainly preaching to the choir. The fact that you're reading this at all tells me you're well aware of the many benefits of digitizing work processes and customer journeys. But since we're being honest, let's admit that not everyone is as clued in as you are. In fact, a time may come - maybe tomorrow, maybe even today - when you'll have to make the case for digital transformation to a decision maker who - how shall we put this? - doesn't quite get it.