When most people think of brand consistency, they think of consistent marketing. But these days, your reputation is one of the most important marketing tools a brand has. A brand's online reputation can be found in its reviews, social media comments, and other forms of user-generated content. When the reputation of an entire brand is formed by customers at individual locations, the need for reputation management is critical for franchise model brands. Here are 6 tools to help promote brand consistent reputation management for franchises.