The Dreamforce Effect: How Brands Can Become Industry Leaders through Flagship Events
7 min read
The Dreamforce Effect: How Brands Can Become Industry Leaders through Flagship Events

At Dreamforce, it's not that the product is beside the point. Far from it in fact. By creating such a monumental, awe-inspiring, live event, Salesforce is able to create the ultimate branding opportunity without going in for the hard sell.

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