The best way to meet any goal, personal or professional, is to track your progress and hold yourself accountable. If you made it your New Year's resolution to run a marathon, for example, you wouldn't start training the day before.

The same is true for your marketing objectives. In order to smash your goals, keep your team in the loop, and show off your progress, you need to create regular marketing reports. Marketing reports not only show your stakeholders what you've achieved but also help you fine-tune your digital marketing strategy by spotting both threats and opportunities ahead of time.