According to the Corporate Finance Institute, "The Total Addressable Market (TAM), also referred to as total available market, is the overall revenue opportunity that is available to a product or service if 100% market share was achieved. It helps determine the level of effort and funding that a person or company should put into a new business line."
When it comes to financial modeling and building a TAM for your business, there are a few different approaches. Read more to find out about these approaches