Associated with
Aparna Gray
4 min read
Alembika discovers a new customer persona, boosts Average Order Value by 8% and drives 11% revenue growth
One of the biggest challenges for a new business? You don't know what you don't know.
Luxury women's fashion brand, Alembika, entered the market knowing what their timeless, chic, and comfortable 50+ women's clothing line could offer the world, while maintaining a gracious, open mind of what else they could learn along the way.
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