You're good at marketing your event. Because of your efforts, hundreds if not thousands of potential attendees visit your event website each time an event goes on sale. So how can you sell more tickets without investing even more in your marketing? The key is to work smarter, not harder. Research shows that more than a third of online buyers will give up as soon as buying a ticket becomes difficult. So instead of focusing on driving more people to your event website, what if you focused on turning more site visitors into ticket buyers? Spoiler alert: You'd make more