Does Brand Sentiment Still Matter?
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Eyal Katz Eyal Katz
Posted Apr 16, 2020 7 min read
Does Brand Sentiment Still Matter?

Reputation is everything. Not only in business, but in life. Maintaining or improving a reputation starts with being aware of it. In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Diagnosing how "healthy" your brand is can often be the first step to remedying whatever ails your target audience. ...

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