B2B brands face unique challenges. With multiple stakeholders involved in a typical sales cycle, ensuring that the consistent touchpoint they all interact with, your website, speaks to those unique personas is critical. Through a combination of testing, personalization, and continuous optimization, you can ensure the needs of every visitor are met by driving higher value and impact. The optimization ideas covered in this ebook are designed to enable you and your marketing team to increase the volume of conversions across multiple buyer types at different stages in the funnel.