You can never start planning too early for Black Friday and Cyber Monday (BFCM) - the biggest shopping season of the year. Both shopping periods have seen strong year-over-year growth, so you'll need to prepare yourself for the potential of more site traffic and increased advertising competition compared to years past.

Whether this is your first time running Black Friday Cyber Monday sales or you've done it before, you'll want to start developing this year's strategy now, and you can use this Black Friday checklist to get started.

To help you plan for the upcoming season, we've broken this ecommerce Black Friday checklist into two parts - the checklist for customer engagement, and the checklist for your back-end systems.