There's a reason the financial services sector is one of the most highly regulated industries. Customers not only trust financial institutions with personal data, but also with their hard-earned money.
From a marketing perspective, this means that financial institutions have a responsibility to build trust and credibility within their brands. Customers and prospects need to be able to trust the messaging they receive, and they're far more likely to engage with a financial brand if they believe it's credible.
One marketing approach that can support these trust-generating efforts in the financial sector is affiliate partnerships. In this post, we'll share some insights on how affiliate marketing can help build customer trust in banking, as well as the tools that will set you up for added success.