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Posted Aug 30, 2023
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3 min read
The Power of Customer Centricity: How Advanced Data Analytics Drives Sales Success
This summary focuses on a recent study released by McKinsey & Company, detailing the importance of customer experience in driving superior sales results. Through various analytics, the study demonstrates that top performing companies are those that center their sales strategy around their customers, employing advanced data analytics to understand their customers on a deeper level.
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