Four Actionable Takeaways:

* Figure out the cost of inaction when a prospect says "this isn't a priority right now".

* Sell from the buyer's perspective w/ Poke the Bear to gain interest before you talk about your product.

* Mirror the "not interested" to figure out the real objection (relevance, comiss. breath, bad time).

* A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.