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Posted Jan 8, 2024
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5 min read
Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day Sales Continued to Climb!
The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but in reality, Australians have spent nearly AU$9 billion, a 22% YoY increase, all thanks to retailers offering value-for-money deals and driving strategic digital engagement to boost their sales.
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