From engagement statistics to content analytics to conversion metrics, data is a big part of most social media managers' responsibilities. But that doesn't necessarily mean you enjoy processing marketing data or drawing conclusions from it. If data isn't exactly your favorite part of the job, these marketing analytics case studies may change your mind. Find out how marketing analytics helped three major brands grow their businesses-and you might develop a whole new appreciation for marketing data in the process. What Is Marketing Analytics? Marketing analytics is the process of collecting and evaluating metrics to understand how much value marketing efforts