To be your customers' hero is both remarkably simple and extraordinarily difficult. It requires you to be there when customers need you and to create positive, emotional experiences for them.

The challenge is even more daunting when attempting to create highly personal, emotional connections at scale.

Today's technology can help by allowing us to better understand customer behavior as well as the needs and desires of individual customers throughout their specific buying journeys. To be your customer's hero, look to uncover the most impactful moments in that journey and anticipate your customers' needs and desires so you can be there when they need you.