Are structure and process the glue that holds marketing, technology and creativity together? - Marketing Tech News
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Frazier Miller Frazier Miller
Posted Jun 14, 2018 7 min read
Are structure and process the glue that holds marketing, technology and creativity together? - Marketing Tech News

With consumers interacting with brands through an increasing number of channels, marketers are being held to greater accountability when it comes to measuring the performance of each.

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